Posts in category mobile shopping

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Loyalty marketing platform AppCard raises $20M series B to prepare for mobile commerce revolution

EXCLUSIVE: AppCard, a mobile-first loyalty marketing program for small and medium-sized retailers is announcing $20 million in Series B funding, led by Alexander Rittweger, founder of Loyalty Partner and PLDT capital. PLDT Capital is the strategic investment arm of Philippine Long Distance Telephone Company (PLDT, NYSE: PHI, PSE: TEL), and the leading telecoms and digital services […]

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50% of adults shop on smartphones while browsing a store

Half of all adult shoppers conduct product research on mobile devices while shopping in physical stores, according to the results of a new study by the Interactive Advertising Bureau (IAB). The practice is called “showrooming,” and its especially popular among younger consumers. The IAB defines showrooming as “comparing prices on a mobile device while in […]

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Google launches two new shopping video formats in AdWords

Google today announced the general availability of a couple of new video formats in AdWords — TrueView for Shopping and Shopping ads on YouTube. In the the TrueView for Shopping product, marketers can display interactive video ads that contain actionable shopping cards, which act as a bridge to a purchase, Google says. The cards display along the right […]

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