How you can get the most money from your customers by giving them exactly what they want to buy
Get it right from the start by following this Google AdWords expert’s advice for tracking your ad spend.
With a limited word count, find out how you can make every word of your Google ads count.
Before you dive headlong into the AdWords matrix, get crystal clear on why your customers should buy from you.
When it comes to pay-per-click, many don’t know what is going on behind the scenes of Google AdWords.
Hit the books, the old ones that is. Discover the foundational knowledge of your field and become a peer of those in the first tier.
To sell anything, first you must eliminate from your market all those who can’t, won’t or don’t need to buy. Once they’re gone, real selling begins.
Invest the time to tune your sputtering social-media marketing machine.
You’re going to lose a race to the bottom; only the biggest firms win those. Go in the other direction, aim for the top pricing tier and watch your margins grow.
Advertising on Facebook has the potential to revolutionize your sales program but there are a lot of ways to get it wrong.
As founder and CEO, you get to define the company culture, and it should always be professional. What it shouldn’t become is impersonal.
Create a unique selling proposition around your customer’s fantasy buying experience and your company benefits.
If your ads aren’t optimized for mobile devices, you’re missing a large chunk of your market. These strategies will help you get on track.
Ignoring this element of the game could leave you permanently warming the bench.
Knowing which keywords online shoppers use to find your business can put you at the top of the search results. Learn how easy it is to choose the right ones.
The 8 essential elements your landing page must have in order to up your conversion rate