All posts on February, 2016

ACT-ON SOFTWARECMOScustomer journeyFour51Mar 15 Act-On WebinarMarketingmarketing stategyReltioYext

Yext’s CMO joins peers to talk about allocating resources across the customer journey (webinar)

VB WEBINAR: How do leading CMOs really drive customer loyalty and boost revenue? Join top marketing minds in the C-suite as they discuss the right KPIs, budget allocation across the customer journey, structuring teams for success, and more. Register here for free. Increasingly CMOs are expected to be technology authorities, with in-depth knowledge of martech second only to the CIO’s. […]

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Business and financeFree exchange

Disney discovers peak pricing

ACCORDING to an article published in Bloomberg, on February 28th Disney introduced “surge pricing” to its theme parks. Now, when I think of surge pricing, I think of an annoying little screen that appears on my smartphone making sure that I’m happy to pay 6x the normal fare for my cab home. Conditional on having opened the app, my demand for taxis is insensitive enough that I’ll almost always click the ‘Fine – rinse me’ button.

One thing that comforts me as the slow-moving traffic burns a hole in my bank balance: at least the higher fare might have encouraged my fine chauffeur on to the road. Uber, the master of surge pricing (they have been trying to patent it since 2013) claims that is the benefit of surge pricing: it equilibrates supply and demand. A study last year that they published showed that when their surge pricing mechanism broke, waiting times exploded and…Continue reading

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VW confident may reach deal with U.S. on technical fix: CEO

GENEVA (Reuters) – Volkswagen AG is confident it may reach an agreement with U.S. regulators on a technical fix for diesel cars, vehicle buybacks and fines, Chief Executive Matthias Mueller said on Monday. The U.S. Justice Department has sued Volkswagen for up to $46 billion for violating U.S. environmental laws‎. There is still no fix for nearly 600,000 affected cars in the United States more than five months after VW’s emissions test-rigging scandal broke.

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Google Maps for iOS now lets you schedule pit stops

Google’s Maps app for iOS now supports scheduling multiple stops along a trip. The feature originally arrived on Android in October. Google aims to solve a common problem travelers face: having to constantly reenter your destination due to meal and bathroom breaks. It’s a simple feature that would’ve been nice to have all along. As far as we can tell, Apple Maps doesn’t […]

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10 fun things we learned from Twitter’s annual report (hint: goodbye 140 character limit)

Twitter filed today its annual report with securities regulators. While there are no earth-shattering revelations, there are plenty of nuggets that show how recently re-minted CEO Jack Dorsey continues to put his stamp on the company as well as the challenges it faces. Here are 10 telling changes Twitter made in its annual report this year: 1. […]

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Amazon and Brita launch a $45 water pitcher that reorders your filters automatically

Amazon has partnered with Germany-based water-filtration giant Brita to launch a new smart water pitcher. As with most products that come with “smart” in their branding, the $45 device is Wi-Fi enabled and sports a built-in feature that monitors the amount of water that passes through the jug’s filter. Then when the filter approaches the […]

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ActualidadDesayunos EcommerceDestacadosEcommerce NewsEventosRetailSmartFocus

Desayunos eCommerce: “Claves para mejorar la experiencia omnicanal del cliente”

Barcelona acoge el próximo 3 de marzo una nueva jornada de los desayunos ecommerce, esta vez organizado por Ecommerce News y Smart Focus, líder en soluciones de personalización de marketing para retailers y vendedores online, la temática a debate serán las “Claves para mejorar la experiencia omnicanal del cliente” y en ella participarán empresas como […]

The post Desayunos eCommerce: “Claves para mejorar la experiencia omnicanal del cliente” appeared first on Ecommerce News.

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